Where creativity meets strategy.

Elevating brands with purpose-driven design.

More about us

Where creativity meets strategy.

Elevating brands with purpose-driven design.

More about us

“Design is the silent ambassador of your brand.” - Paul Rand

TERC is a multidisciplinary creative agency that helps businesses across Switzerland refine and develop their brands through design, strategy, and technology. We craft branding, graphic design, photography, and film to make brands tangible and communicate their message clearly.

Our team is young, with an average age in the mid-20s. Having grown up with the internet and new technologies, we think digitally. We leverage this perspective to develop modern solutions that embrace current trends and work in practice.

This combination of technological expertise, creativity, and strategic thinking forms the foundation of our work. Our approach blends digital and traditional design with well-thought-out brand communication. We analyze, question, and create—with the goal of delivering consistent brand experiences that are both visible and impactful. From the initial concept to execution, we set the highest standards for quality and functionality.

Kompetenzen

Identity

Web

Visuals

im detail

Indentity

Corporate Design

Corporate Identity

User Journey Development

Positioning

Stationary

Out of Home

Editorial

Web

Art Direction

UI Design

UX Design

User Journey

Development

Visuals

Art Direction

Photography

Film

Animation

MANIFESTO

DATA DRIVES – EMOTIONS DECIDE

At our agency, we leverage data to achieve results and use visual appeal to capture consumer attention. Studies show that factors such as packaging, imagery, and messaging significantly shape brand identity. By strategically harnessing the emotional impact of visuals, we create strong connections between brands and their audiences, helping our clients stand out in competitive markets and achieve measurable success.

DATA DRIVES – EMOTIONS DECIDE

BRIDGING DIGITAL AND ANALOG

In a constantly evolving world, digital innovation is essential for forward-thinking brands, yet analog formats remain relevant. Whether through brochures or thoughtfully designed products, traditional media continue to engage effectively. By seamlessly integrating online platforms, mobile applications, and e-commerce with strong visual design, we connect physical and digital spaces, crafting immersive brand experiences that resonate on multiple levels.

BRIDGING DIGITAL AND ANALOG

SUPPORTED BY STRATEGY

Aesthetics play a key role in brand perception, but their impact is built on a solid strategic foundation. Our creative concepts are driven by data-based insights and a deep understanding of each brand’s unique identity. This strategic expertise enables us to tackle complex challenges with precision. Only by combining creativity and analytical thinking can we develop digital experiences that are both artistically compelling and strategically sound.

SUPPORTED BY STRATEGY

Our clients

For Arc8, we created Instagram Reels and high-quality photos, capturing their bikes in action and highlighting the connection between performance and nature.

For Arc8, we captured their bikes through dynamic Instagram Reels and stunning photos, showcasing performance and nature.

We partner with CSEM, creating portraits and visual content that support their innovative research projects and communicate their mission.

We partner with CSEM, capturing their portraits and supporting their mission to greatness through innovative research.

We produced an image film and high-quality photography for HFHS, capturing the school’s essence and achievements while appealing to a broad audience.

We created an image film and high-quality photos for HFHS, capturing the school's essence and achievements, resonating with a broad audience.

For Migros Genossenschaft Basel, we filmed a dynamic in-store video, which is used for training employees.

We documented HIAG’s development projects across Switzerland with photography, capturing space transformations and showcasing their innovative architecture.

We photographed HIAG’s development projects across Switzerland, capturing space transformations and showcasing their innovative architecture.

We directed and shot product-focused images for Five Skincare, illustrating their use with models across the website.

We directed and shot 50 product-focused images for Five Skincare, highlighting their use with models across the website.

We developed the branding and print materials for Yoyovegi, a Basel restaurant, strengthening its visual identity and highlighting its unique offerings.

We developed the brand and print materials for Yoyovegi, a Basel restaurant, enhancing their visual identity and promoting their unique offerings.

We designed the brand identity for ZHAW’s “Basel Wächst” project, including a logo and websitethat showcase the city’s greening initiative.

We designed a brand identity for ZHAW's "Basel Wächst," including a logo and website that highlight greening efforts.

Our numbers

46+

Projects

Our portfolio includes a wide range of projects – each one a testament to our innovation, creativity, and commitment to delivering outstanding results for our clients.

Years old

Our team is young, digitally native, and tech-savvy. We think modern, stay on top of trends, and create forward-thinking solutions. Our fresh perspective enables us to develop brands that are both contemporary and innovative.

33+

Clients

Our clients trust us with their branding and marketing because we consistently develop well-thought-out strategies that strengthen their brand presence and deliver measurable results.

Team Members

Our well-coordinated team ensures the seamless execution of projects. With diverse expertise and strong dedication, we deliver results that make an impact.

Where does the name TERC come from?

The name “TERC” originates from the creative vision of our founder, Gabriel Balmer. At the age of 12, he adopted the artist name “Edward Riel”, believing that a distinctive name was essential. He created it by combining his third name, Eduard, with the ending of his first name, Gabriel, forming a unique moniker.

When it came time to establish the company, “The” and “Company” were added, resulting in “The Edward Riel Company.” However, recognizing that this name was quite long, the abbreviation “TERC”was introduced for simplicity and clarity—marking the beginning of the brand as we know it today.

Testimonials

"Always very reliable and true to our ideas. Expectations are met and the customer is addressed. The orders are carried out carefully and precisely!"

Jannis Kaufmann

Seiler und Sohn

"I really appreciate the way it feels very open-ended, letting different kinds of people explore as much as they feel curious, with a little something for everyone. It's honestly genius, I'm grateful for this collaboration."

Tommy Jacobson

Head of Design, Sony

"Collaborating with In-House was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."

Nick White

Founder of Sensa

"Through their innovative approaches and their profound understanding of their customers' needs, the agency enables them to successfully position themselves in the market and strengthen their brand identity."

Mentioned in the Swiss Observer

"Always very reliable and true to our ideas. Expectations are met and the customer is addressed. The orders are carried out carefully and precisely!"

Jannis Kaufmann

Seiler und Sohn

Tommy Jacobson

Head of Design, Sony

Nick White

Founder of Sensa

"I genuinely admire the inclusive nature allowing various individuals to delve into their interests, offering a touch of novelty for each. It's undeniably brilliant, I show deep gratitude for this commitment."

Jannis Kaufmann

Seiler und Sohn Gartenservice

“... In short, you can see at first glance that not only the technology and scenography is mastered, but there is also a lot of talent involved.”
Anna Pfeiffer
Founder of Five Skincare
“Always very reliable and true to our ideas. Expectations are met and the customer is addressed. The orders are carried out carefully and precisely!”

Jannis Kaufmann
Co - Director of Seiler und Sohn
“Terc embodies a committed and creative team that implements customer requests perfectly.”
Ina Buser
Founder of Floraisons
“Through their innovative approaches and their profound understanding of their customers' needs, the agency enables them to successfully position themselves in the market and strengthen their brand identity.”

Swiss Observer
News Article
“... In short, you can see at first glance that not only the technology and scenography is mastered, but there is also a lot of talent involved.”
Anna Pfeiffer
Founder of Five Skincare
“Always very reliable and true to our ideas. Expectations are met and the customer is addressed. The orders are carried out carefully and precisely!”

Jannis Kaufmann
Co - Director of Seiler und Sohn
“Terc embodies a committed and creative team that implements customer requests perfectly.”
Ina Buser
Founder of Floraisons
“Through their innovative approaches and their profound understanding of their customers' needs, the agency enables them to successfully position themselves in the market and strengthen their brand identity.”

Swiss Observer
News Article
“... In short, you can see at first glance that not only the technology and scenography is mastered, but there is also a lot of talent involved.”
Anna Pfeiffer
Founder of Five Skincare
“Always very reliable and true to our ideas. Expectations are met and the customer is addressed. The orders are carried out carefully and precisely!”

Jannis Kaufmann
Co - Director of Seiler und Sohn
“Terc embodies a committed and creative team that implements customer requests perfectly.”
Ina Buser
Founder of Floraisons
“Through their innovative approaches and their profound understanding of their customers' needs, the agency enables them to successfully position themselves in the market and strengthen their brand identity.”

Swiss Observer
News Article
“... In short, you can see at first glance that not only the technology and scenography is mastered, but there is also a lot of talent involved.”
Anna Pfeiffer
Founder of Five Skincare
“Always very reliable and true to our ideas. Expectations are met and the customer is addressed. The orders are carried out carefully and precisely!”

Jannis Kaufmann
Co - Director of Seiler und Sohn
“Terc embodies a committed and creative team that implements customer requests perfectly.”
Ina Buser
Founder of Floraisons
“Through their innovative approaches and their profound understanding of their customers' needs, the agency enables them to successfully position themselves in the market and strengthen their brand identity.”

Swiss Observer
News Article

Be a part of us

Join the team

Open positions

Be a part of us

Join the team

Open positions

Be a part of us

Join the team

Open positions